So i ask my friend Mr. Google to give me information to this guy. Mr.Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
WOw!
On the video clip of Guy Kawasaki said that “The core and essence of entrepreneurship is about MAKING MEANING. Many people start making companies to make money. I have noticed that noticed that both I’ve started and founded and been associated with are those companies that are fundamentally founded to change the world, to make the world a better place, or to make meaning or the companies that makes difference. They are those companies that succeed. By naive and romantic belief is that if you make meaning you probably make money, but if set out to make money you probably not make meaning and you won’t make money. So my first thought is to make meaning that should be the core why you start the company. There three ways to make meaning, first is to INCREASE THE QUALITY OF LIFE. My background is Macintosh division of apple computers. Then I can tell you the total urgency that we were not motivated by making money. We were motivated by changing the world, to make people more creative and more productive .We were trying to increase to increase the quality of life of the Macintosh users and that was good motivation to kept stowage in many, many difficult periods. We were waking up in the morning thinking how we could change people’s lives. The second way to make meaning is to RIGHT A WRONG. To right a wrong means you find something that is wrong in the world or you noticed something is wrong, you wanna fixed that! This might be particularly applicable to knot of profits where there’s pollution, or there’s crime, or there’s abuse. They just the very cores to end that wrong. And the third to make meaning is to PREVENT THE END OF SOMETHING GOOD, that you see something beautiful, something wonderful and you can’t just stand the fact that is being eroded, being changed, and being ruined …”
The video clip of Guy Kawasaki reminds everyone to be motivated and be guided by making meaning, making meaning as the core and essence of building up a company is a best motivation. For me, making meaning means that we provide an important purpose and good intentions; it will guide us in achieving our ambitions and goals in every field that we choose. Majority of those people who start making companies are being motivated to make money. May be it is not unusual to us this kind of scenario simply because when we talk about business or entrepreneurship, money keeps the business in operation and makes it grow in accordance to its goals. Come to think of this, best business ideas won’t work without money, ideas won’t make us rich. Money becomes the fuel of any businesses. This mindset is always present in many cases and end up with bankruptcy. In building up a company or business it should be motivated in making meaning. Set your goals and priorities that will guide you in making meaning.
He mentioned three key points on how could we make meaning and these are.
First is to increase the quality of life. Based on the instances that he cited, as part of the apple computer’s company they wake up every morning thinking how they could change the people’s lives to be more creative and productive. As I remember, way back 3rd year days at the old curriculum I ask my friends why people keep on developing gadgets, computers, and other inventions and innovations. Some of them answers that it’s because people don’t have satisfaction and keep on asking for more, and most of them answered the same as what Mr. Guy Kawasaki mentioned in the video clip, it’s because people want to increase the quality of life. To provide what is needed in performing human’s daily tasks and making it more convenient. In the old days, in order to drink coffee every morning they should have coffee, sugar, and milk and a hot water. But now, coffees are packed in 3 in 1 wherein all of this elements are mixed in a sachet , all you have to do is to get a cup and a hot water ad mixed it. It is much easier and convenient to have coffee every day. Based on our communication, old days make use of birds, and horns to communicate with other people not until cellular phones, computers, and internet were invented. Through these developments, we can communicate with other people in just one click of our fingers. These improvements are motivated to increase the quality of life in order for the people to live conveniently.
The second way to make meaning is to right a wrong. To right a wrong means that if we observed something wrong in the world and community, find solutions to fix that wrong. An entrepreneur should take advantage of this because it is an opportunity to conduct business through providing solutions that will give comfort to the people’s lives. I read an article about an old lady who makes paper bags with regards to the environment, we know that plastic bags are not good for the environment because it destroys the ozone layer that will result to global warming and side from that, it is a non-biodegradable. Non-biodegradable needs decades in order for it to be decomposed. The old lady make plastic bags to resolve this problem and it made her rich. These plastic bags are recyclable. She is motivated to make meaning through her concern to the nature and environment that we live.
The third way to make meaning is to prevent the end of something good. Meaning to say, if we see something good and wonderful in our surroundings or in our community don’t let it be destroyed but develop it and nourished. The cutting down of trees to make papers, houses, pencils, furniture, and etc. makes our forest to be destroyed. Green computing helps us to minimize these situations by providing soft copies of documents.
Making meaning does not only limit in business, as a student it also motivates me in doing my responsibilities as a student and those responsibilities will developed and mold me to be worthy in acquiring those ambitions. If we were building a company or planning for something whether in business, school, or community let it be motivated by making meaning to achieve your goals and intentions.
Have a nice day ahead
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